About Us
Want to save the world? Start by not using straws
How did Claro begin?
Drink with consideration. That is, without a straw, of course!
Movimento Claro emerged from the initiative of three friends who share the same ideals: respect for Nature and passion for the Sea. Movimento Claro started by materializing these ideals in an action that, at first glance, might have seemed insignificant and limited, but which contributed to raising awareness about the problem of plastic pollution. This movement was inspired by a successful campaign to end plastic-straws carried out by surfers in Cornwall, England, but which had stemmed from a global trend to alert people to the dangers of single-use plastics.
In view of the success of the initiative, Movimento Claro evolved into a Youth Association based in Cascais, in June 2018. Our association aims to raise awareness about the problem of single-use plastic in the oceans, by acting on several fronts: educational actions in schools, events /activities in partnership with companies, working with the general public and also by collaborating with the Cascais City Council and the Cascais Estoril Parish Council on various projects in this area.
If you want to see what Claro Movement has been doing in the last years, look at our Activities Reports: 2018, 2019, 2021 e 2022.